Strategy

At Freethink Media, I sought to improve our social video performance on Facebook. After analyzing our content and our competitors’ content, I made a set of recommendations and had them applied to existing videos to test performance improvement. The re-edited and released videos quickly achieved over 25x the organic views of the original releases—going from around 30k to over 900k.

See NASA’s Plan to Stop an Asteroid Headed for Earth, before:

And after applying my recommendations:

Community Management

There’s a big difference between a healthy community and a toxic one. Here’s some examples of how I moderate comments to engage people respectfully and effectively—even on tough issues—to keep communities positive.

If you would like to get in touch with me to see how I can help your channel, contact me at toby dot hardtospell at gmail dot com.